If you haven’t carried out a full-scale audit of your website in quite some time, you should seriously consider doing one soon. To find out what you must do to perform this all-important task in the most effective and efficient way possible, be sure to read on.
Web design audit
The design and layout of your site is the first thing that you should audit. If your website isn’t welcoming or simple to navigate, nobody will want to spend any time checking out your content. This means that you won’t generate any leads, which ultimately means that you won’t make any money from your site.
If you want to ensure that your web design is helping and not hindering you in your quest to turn over profit from your site, you need to audit it on a regular basis. The next time you take on this crucial challenge, it’s crucial that you have a design audit checklist at hand. This will help you to unearth problems with your site’s layout that might otherwise have fallen below the radar.
If you don’t have the time to draw up your own web design audit checklist, here’s a simple one that you could use:
- Page structure: are your headers, titles, and footers easy to distinguish and navigate?
- Content density: are your individual pieces of content sufficiently separated by headings, images, and white space?
- Design leads: are there enough interactive elements, hovers, and call-to-action (CTA) links on your site?
- Site rendering: are all of your users able to access your website regardless of what device they use?
Search engine optimization plays a crucial role in the success of your website. You should carefully consider this when starting a new business and setting up your website. If you fail to optimize your site’s SEO, it won’t rank anywhere near the top of the Google search engine results pages (SERPs). This will result in a lack of web users coming across your site (even when they conduct searches in your niche market), which will have a negative effect on your ability to generate leads and turn over a profit.
If you want your website to stand a better chance of reaching the upper echelons of the Google SERPs, you need to perform a technical SEO site audit right away. Before you dive headfirst into this task, however, be sure to ask yourself the following questions:
- Do my headlines appeal to both my website visitors and search engine visitors?
- Are my title tags ‘keyword stuffed’?
- Does each individual page on my website include quality, unplagiarized content?
Turn to a professional
Audits can be a somewhat tedious and time-consuming task. If you’re really strapped for time or simply don’t have the patience to take on this crucial challenge by yourself, you could always let a professional take the reins. By turning to an expert, you will be able to get on with your daily tasks safe in the knowledge that your site audit is in safe hands. They will take it upon themselves to do all the above and much more… and they won’t even charge you a dime!
Are you determined to audit your website in an incredibly thorough and robust manner? If so, be sure to heed the advice laid out above.